Hastings Royal came to us in the early stages of building their fitness brand. The product existed. The identity did not. That gap is one of the most important things to get right before anything goes to market.

We worked with them to establish the foundation. What the brand stands for, how it should look, and how the product should carry that across every surface it touches.

Getting branding right in the early stages saves a lot of rework later. It also means the product arrives with something to say.